Tuesday, February 17, 2009
Sunday, February 8, 2009
I remember watching a Conan O'Brien show a couple years ago that fueled my fire for hate of Corona. His guest was the late Michael Jackson. No, I'm sorry to tell you that the one gloved wonder did not die. The Michael Jackson I speak of is the famous "beer hunter" from England who was a driving force in the American craft beer industry until his death in 2007.
Michael Jackson really showed signs of his Parkinson's on the show, but Conan really implied he thought he was a drunk because of his shakes and some of the comments he made about beer. For example, when Conan asked why he enjoyed tasting beer instead of wine, Jackson said, "because you can swallow it." No, he does not swallow the beer to get obliterated, but because that is how you taste the bitterness of the hops.
At the end of the interview Conan asked Jackson what he thought was the worst beer in the world. Jackson appropriately explained why Corona was his least favorite beer.
Now, if you drink Corona out of the can or from a keg, it is a decent beer. Sort of reminds me of some of the helles, or light, style beers of southern Germany. However, when the beer is packaged in clear bottles it will give the beer a light struck, sulfur-like smell and taste. When light (sun light or artificial light, for example the fluorescent lights that illuminate the beer isle) penetrates the packaging and touches the beer, the sulfur off-flavors will be the result. The light breaks down certain compounds in the hops, creating molecular bonds that give the undesirable effect. It's all about that chemistry stuff.
So, why do they not just package their bottle in brown bottles? Because it isn't sexy and trendy, which is what their marketing strategy incorporates. If you look at their website on the page that explains Corona they use terms such as, "The unparalleled flavor of relaxation." Mmm, tasty relaxation, sounds delicious. I would also like to take a big bite out of a nap on the couch. And you know that they spend a millions on advertising to get this point across when Conan disagreed with Michael Jackson just because of the fact that his producers said Corona sponsored his show.
Oh, and most of these points relate to another beer as well. Just delete the word "Corona" and replace with "Heinekin." I could go off on them, but I'll wait for another post. That is if the people at Modelo, makers of Corona, don't figure out a way to shut me down.